News > Advertisers claim Meta inflated Facebook, Instagram reach numbers by 400%

Advertisers claim Meta inflated Facebook, Instagram reach numbers by 400%

The 9th US Circuit Court of Appeals in San Francisco has paved the way for advertisers to pursue legal action against Meta for damages due to the inflated Potential reach metric. “Instagram is flooded with alphanumeric base64 gibberish accounts by the dozens in duplicity of any organic users they have. Facebook has always been a similar morass. They make no effort to disallow farmers from creating armies of non-accounts,” a user wrote.