News > Agents offer mixed reaction after Tui increases focus on independents

Agents offer mixed reaction after Tui increases focus on independents

Independent travel agents say Tui has “a lot of work to do” following a major shift in its approach to third-party retailers. Agents gave a mixed reaction to news that the operator is increasing its trade relations team by five in preparation for its “biggest summer season” in 2024. Tui Chief Marketing Officer Neil Swanson said the enlarged team of 14 would “build relationships with independent agents and allow us to better understand our valued trade partners”.