News > Amazon India adds 4 languages to woo shoppers ahead of festive season
Amazon India adds 4 languages to woo shoppers ahead of festive season
Business Standard | 22/09/2020 11:22 PM | Click to read full article
Amazon India on Tuesday said it has added four new Indian languages to its platform, a move that will help expand access to online shopping to 200-300 million customers.
The addition of languages -- Kannada, Malayalam, Tamil, and Telugu -- comes ahead of the festive season that accounts for a significant chunk of e-commerce sales in the country. Flipkart had introduced the Hindi interface for customers last year and added Tamil, Telugu, and Kannada this year.