News > Bella Hadid is suing Adidas over an advertisement linked to the 1972 Munich Olympics

Bella Hadid is suing Adidas over an advertisement linked to the 1972 Munich Olympics

The controversy began when Bella was announced as the face of Adidas’ new “next-It shoe” campaign, which referenced the 1972 Munich Olympics. The campaign was intended to revive the brand’s “coveted SL72” line. However, the 1972 Olympics are remembered not just for the sports events but for the tragic massacre of 11 Israeli athletes and a German police officer by a Palestinian militant group. Apparently, Bella was deeply upset by the association.