News > Biba offers “kuch nahi” collection for mothers who ask for nothing

Biba offers “kuch nahi” collection for mothers who ask for nothing

The campaign, featuring renowned Indian TV actress Shilpa Saklani, pays homage to the endless support and boundless affection of mothers, who often ask for nothing in return for their sacrifices. Reflecting on the cherished memories of our mothers, the campaign reminds us of the countless times mothers intuitively knew what we needed, even before we asked for it. The collection is a testament to the simplicity and humility of maternal love.