News > DigiYatra Campaign: When data privacy concerns halt growth

DigiYatra Campaign: When data privacy concerns halt growth

A PwC Voice of the Consumer Survey 2024 highlighted that 82% of Indian consumers consider the protection of personal data as the most crucial factor in building trust. Brands are realising that being data compliant and adhering to prevailing laws is not enough—they must also clearly communicate their efforts to protect users' data and security. DigiYatra launched its campaign, ‘Don’t Know Your Customer’, to address user concerns.