News > Facebook Wants Users To Love Personalized Adverts As The Privacy Battle Against Apple Rages On

Facebook Wants Users To Love Personalized Adverts As The Privacy Battle Against Apple Rages On

Facebook is now also rolling out new permission popups for Facebook and Instagram users in the US, highlighting the benefits of letting the social media company track their usage across other apps and websites as well.

Facebook’s primary pitch is that by turning away the ability to track users, small businesses who rely on sending out personalized advertising will no longer be able to do so. And it’ll hurt them badly.