News > Godrej Consumer plans to increase ad spending to match industry standards

Godrej Consumer plans to increase ad spending to match industry standards

Godrej Consumer Products plans to increase its spending on advertising in 2023. While speaking to CNBC-TV18, the company's CFO, Sameer Shah, said that its ad spending will increase in the coming year as it is currently lower than the industry average for FMCG (fast-moving consumer goods) companies. Typically, ad spends for FMCG companies are between 10-12 per cent.