News > Google expert says govt underestimates competition for online ad dollars

Google expert says govt underestimates competition for online ad dollars

Mark Israel, an economist who prepared an expert report on Google's behalf, said the government's claims that Google holds a monopoly over advertising technology are improperly focused on a narrow market the government defines as "open web display advertising," essentially the rectangular ads that appear on the top and along the right hand side of a web page when a consumer browses the web which fails to account for a variety of competition.