News > Homegrown apps capture 40% market share of TikTok since ban

Homegrown apps capture 40% market share of TikTok since ban

TikTok which had nearly 85 million users in India in June 2018, surged to reach over 167 million users by June 2020, when a ban was slapped on the platform over national security concerns.

According to data, the Indian platforms have captured a 40 percent market share of TikTok and Josh is leading the race owing to the quality of content, extensive content library, and being able to decode user preferences to deliver the right content.