News > Kalki makers spend Rs 3 cr for an ad in IPL?

Kalki makers spend Rs 3 cr for an ad in IPL?

The makers of ‘Kalki 2898 AD’ are leaving no stone unturned to promote their entertainer starring Prabhas and Deepika Padukone. “Being a multilingual film to be released in Hindi, Tamil and Telugu besides other languages, the producers didn’t mind digging deep into their pockets and promote their film in an IPL match which is watched by 6 to 10 crores viewers at times, depending on the team’s clash and bound to give them mileage," a source said.