News > Luxury: Brands increasingly keen on large spaces in Europe's key arteries

Luxury: Brands increasingly keen on large spaces in Europe's key arteries

Physical shops are more popular than ever. This is reflected in the luxury industry's retail strategies. To attract and retain customers, as the post-Covid rebound fades and demand becomes 'normalised', labels are banking on ever-larger physical shops to showcase a wider range of products and encourage more experiential shopping, especially in the most prestigious locations, finds Cushman & Wakefield's first report on luxury retailing in Europe.