News > Max Life enters into bancassurance partnership with CSB Bank
Max Life enters into bancassurance partnership with CSB Bank
06/09/2024 09:49 PM | Click to read full article
This partnership aims to offer a range of savings, protection, retirement, and group life insurance plans to more than 2.5 million CSB customers. Bancassurance is an insurance distribution model where insurance companies partner with banks to sell policies. Both the bank and the insurance company benefit from this arrangement - bank earns a commission from the insurance company and the insurer gains from the bank's distribution network.