News > Meesho acts against 2.2 cr suspicious transactions, lodges 12 cases in a year
Meesho acts against 2.2 cr suspicious transactions, lodges 12 cases in a year
ET BrandEquity | 18/11/2024 06:36 PM | Click to read full article
Meesho's 'Trust Assurance Report' said that its team developed pioneering analytical models, sophisticated data science frameworks, and advanced computational logic, which has helped prevent 13 lakh bot orders and blocked 77 lakh scam attempts from accessing the company's platform. "By working closely with authorities, Meesho achieved an impressive 98 per cent success rate in addressing account takeover fraud," the report said.