News > National Sports Day 2024: How sports as a profession is growing in India?

National Sports Day 2024: How sports as a profession is growing in India?

National Sports Day is observed on 29 August to celebrate the accomplishments of Indian athletes and raise awareness of the value of sports in everyday life. This day's significance reflects the changing sports scene in India. Examining how sports as a career are quickly gaining traction in India is essential as we celebrate National Sports Day 2024. Here is what the data and insights from the Indian Brand Equity Foundation (IBEF) research mention.