News > Nescafe Sunrise's new campaign honours coffee farmers

Nescafe Sunrise's new campaign honours coffee farmers

The campaign pays tribute to the love and commitment with which these farmers work in their fields, to grow high quality coffee. It also highlights the brand's association with Nestle agronomists, who work closely with these farmers, as a part of the Nescafe Plan. Sunayan Mitra, a director in Nestle India, said, “This campaign is centred on the hard work of coffee farmers and the collaborative work between Nestle India and the coffee farmers.”