News > Number of UPI apps grew in 2024, yet top 2 command maximum market share
Number of UPI apps grew in 2024, yet top 2 command maximum market share

Rediff.com | 30/12/2024 03:44 PM | Click to read full article
In 2024, the NPCI approved 20 third-party UPI applications. This surge reflects growing interest from fintech companies, driven by the integration of credit products like UPI-linked credit cards and pre-approved credit lines. PhonePe and Google Pay dominate nearly 85 per cent of the country’s UPI volumes. Newer entrants like Navi and super.money have gained traction on the UPI leaderboard, ranking fourth and seventh, respectively.