News > Paytm E-commerce renamed as Pai Platforms, acquires ONDC seller firm Bitsila
Paytm E-commerce renamed as Pai Platforms, acquires ONDC seller firm Bitsila
09/02/2024 03:44 PM | Click to read full article
Elevation Capital is the largest shareholder in Paytm E-commerce. It is also backed by Paytm Founder and CEO Vijay Shekhar Sharma, Softbank and eBay. Sources said that the company has now acquired Innobits Solutions Private Limited (Bitsila) which was launched in 2020 and operates as an ONDC seller platform with full-stack omnichannel and hyperlocal commerce capability. Bitsila supports marquee brands like McDonald’s, BigBasket on ONDC.