News > Prime Video gets new AI features, revamped design to enhance user experience

Prime Video gets new AI features, revamped design to enhance user experience

Amazon Prime Video official said, “With the improvements we have made to the user experience, customers will be presented with an easy-to-navigate entertainment destination where they can discover new titles and enjoy favourites, as well as sign-up to or switch add-on subscriptions with just a few clicks." The new navigation bar categorises content into Home, Movies, TV Shows, Sports, and Live TV, making it easier to find what you're looking for.