News > Royal Enfield counting on new launches and first-time buyers to drive up volumes

Royal Enfield counting on new launches and first-time buyers to drive up volumes

Eicher Motors Limited’s motorcycle making arm, Royal Enfield, is betting on a slew of new product lines such as Hunter, Himalayan, Guerrilla 450 and the new Classic, to drive sustained growth in its volumes during the upcoming quarters. “Customers were actually given a lot many options directly which were competing with Royal Enfield and that was a deterrent in decision making,” said B. Govindarajan, CEO, Royal Enfield.