News > Should Zara, H&M, Myntra brace for arrival of new player in India's fast fashion?

Should Zara, H&M, Myntra brace for arrival of new player in India's fast fashion?

The Economic Times | 04/01/2025 09:19 PM | Click to read full article

Shein, the Chinese fast-fashion giant, is returning to India after a 4.5-year hiatus. Shein is partnering with Reliance Retail to re-enter the market, starting with a backend test launch on Reliance's fashion platform, Ajio.com. Although no official timeline for a broader rollout has been announced, this collaboration will likely help Shein challenge dominant players like Tata's Zudio and Flipkart's Myntra in the affordable fast-fashion sector.

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