News > The buzz on coffee: Why Gen Z can't get enough of caffeine

The buzz on coffee: Why Gen Z can't get enough of caffeine

Coffee has become the go-to beverage for the young generation today. Young professionals, students trying to get through another day of stacked-up classes, and those who hit the gym regularly - all of them 'need' coffee. Firstly, being efficient and productive is critical to thrive in the modern world. Second and the most important reason for this coffee craze is the spread of coffee culture. Moreover, coffee by its nature is a social beverage.