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The Most Important First Step When Starting a Business

Whether you call it the mass exodus, the Great Resignation, re-evaluating your life, or a midlife crisis, there are scores of people leaving traditional jobs to start their own businesses. However, the question often asked — whether it’s pondering from behind the desk in the corner office or in a bit of panic having just been let go from your job — is “What’s the first thing I should do to start my own business?”

The answer: Find your unique thing.