News > TTK Prestige says lower middle class is buying less kitchenware due to inflation

TTK Prestige says lower middle class is buying less kitchenware due to inflation

TTK Prestige — the makers of the popular kitchenware brand 'Prestige' — is facing a drop in sales of entry-level cookware owing to high inflation that's impacting the lower middle class.

"Inflation is hitting the lower middle class, which is why the entry-level is slightly under pressure," Chandru Kalro, Managing Director, TTK Prestige, told CNBC-TV18.