News > UK grocery inflation drops, driven by increased promotional activity

UK grocery inflation drops, driven by increased promotional activity

UK grocery price inflation continued its downward trend for the 14th consecutive month in April, found market researcher Kantar. Annual grocery price inflation stood at 3.2% in the four weeks ending April 14, a decrease from 4.5% recorded in the previous four-week period. Kantar highlighted that items purchased on offer constituted 29.3% of supermarket sales during this period, marking the highest level outside of the Christmas season since June 2021.