News > WhatsApp payments feature sees tepid response from users

WhatsApp payments feature sees tepid response from users

11/12/2020 10:46 PM | Click to read full article

WhatsApp Pay, which was launched in India last month, has started off slowly with only 310,000 unified payments interface (UPI) transactions in November.

One reason for the lukewarm response to Whatsapp Pay was its limited availability. However, experts said with incentives, such as cashbacks and more merchant-centric features, the Facebook-owned company can make headway in a market that is largely dominated by pure payment apps such as PhonePe, Paytm and Google Pay.

-