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Editorial

The Greatest Job Scams Ever !  Are You Inviting Them?

Paagal hai Kya?!! Itna paisa kaun transfer karta hai? Ek job ke liye Itna desperation kyu? Ever said these words to a friend? Or worse.. ever had someone say these to you? With over 30,000 job scams happening in India every year, leading to depression, death, broken marriages, homicide. .There's a high possibility that one of the above has surely happened to you too. There must have been times when you thought one could have been cleverer in such a situation; while most of the times you considered this to be a stroke of bad luck and moved on (or consoled your friend to do so). For some of you who decided to complain about it or raise your voice on an open online forum - w...
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What Branding Was & What Branding Will Never be Mridul Sawhney in TalkD with Abhishek Deb

The concept of Branding is fairly old – we all know that. But do we know it is older than the concept of ‘selling goods’? The word Brand literally means To Burn. In the 15th century when ranches wanted to distinguish their cattle, they burned their unique mark on the animals to identify them in a herd. Over time, the symbol not just signified the ranch it belonged to, but also the qualities it stood for. Sounds familiar? How do the stalwarts see it? “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin “A brand for a company is like a reputation...
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Women Manage Households and not Money; Leave the Money Management to the Men

…Now that we have your attention, let’s clear the first thing first – the above statement is utter rubbish! From starting out successful ventures from scratch to helming uber-productive businesses, women have made their mark everywhere- Breaking glass ceilings at every stage of their journey. There was a time when this too was considered a utopia for them – but they climbed out of the depths of that trench and proved that it was not just a man’s domain. But unfortunately, while acquiring new skills, women decided to forget some valuable old ones. Money management was something that came naturally to our grandmothers and great-grandmothers. These women of yore managed household finance...
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Blockchain - The Technology that's changing the World Block by Block - Part 2

Blockchain is not a household fuzzword and whenever it's mentioned, more difficult names like Cryptocurrency... Bitcoin... Ethereum.. are thrown around. Sometimes understood. Mostly misunderstood. From the last time we touched upon the tip of the colossal iceberg that's Blockchain – much has changed around the world... From a ‘Dark Web’ concept, Blockchain and crypto is out there legitimizing its presence every growing day. From governments perceiving the technology and its resultant outcomes (read: Bitcoin) as a threat to its traditional methods of working and fiat currencies – there is fast-moving acceptance and even innovation coming through from the powers that be for this blitzing so...
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Editorial