News > ‘Big irony’ as winter sports sponsored by climate polluters, report finds

‘Big irony’ as winter sports sponsored by climate polluters, report finds

Winter sports are being sponsored by high-carbon companies despite their pollution helping to melt the snow the sports require to exist. The report found that more than 100 events, organisations and athletes were sponsored by fossil fuel companies, carmakers and airlines. The largest governing body in winter sports, the International Ski and Snowboard Federation is sponsored by Audi. Almost 90% of the vehicles produced by Audi in 2021 were petrol or diesel driven.