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'Want to recreate the Super Bowl experience for advertisers on JioCinema with IPL'

“India is rapidly changing as far as adoption of digital is concerned," said AVP of Brand Solutions at Viacom18 while talking about the swift technological uptake in India and its consequential impact. "All of us will identify with the game-changing impact that Jio had by taking last-mile mobile connectivity as a challenge. Compared to international locations, the kind of penetration that UPI has in India is second only to WeChat in China,” she added.