News > 3 Strategies to Convince People That Your Startup Is Legit

3 Strategies to Convince People That Your Startup Is Legit

Three new Chinese EV automakers were able to reach volume production just two to four years after they were founded, compared to Tesla, which took 9 years. They raised nearly $7 billion in venture funding and all three were recently listed in the U.S.

How did they do it? By implementing three actionable strategies to manage legitimacy to access the resources they need: leveraging existing sources of legitimacy, aligning actions with resource holders’ expectations, and redefining perceptions or assumptions held by resource holders.