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6 Psychological Tricks That Will Make People Buy Anything

"We tend to think our message is what moves people," says Robert Cialdini, the author of Pre-Suasion: A Revolutionary Way to Influence and Persuade. "But it's what we do first to create a particular state of mind in our audience that makes them receptive."

Offering coffee, for instance: Research has shown that when people hold something warm, it makes them more generous. Or try playing on what social scientists call the rule for reciprocation.