News > 99 per cent mothers believe that their children are curious: Tata Salt Survey

99 per cent mothers believe that their children are curious: Tata Salt Survey

Tata Salt, a pioneer and market leader in India’s branded iodized salt, conducted a survey with moms about their children through Momspresso, which gave some interesting insight into their curiosity quotient (CQ). The survey is part of the brand’s belief that curiosity, which is synonymous with children, needs to be nurtured by providing them with opportunities to ask questions. To understand the world around them, a simple ‘why’ or ‘how’ by them can and has changed the dynamics.