News > Ad campaign uses humour to urge Americans to ditch natural gas

Ad campaign uses humour to urge Americans to ditch natural gas

The Gas Leaks Project, a group formed by climate advocacy veterans, launched a $1 million campaign this week that uses humour to push back against oil and gas industry messaging that, which is lower-emitting than coal, is a critical “bridge fuel” in the transition to renewable energy. In recent years, research has shown that natural gas contributes significantly to global warming by leaking from distribution infrastructure and other sources.