News > Advertising in 2025: A crystal ball view

Advertising in 2025: A crystal ball view

Move over Kardashians, the Insta-verse is now ruled by holographic influencers. These pixel-perfect personas never sleep, eat, or post cringe. Brands will argue over which virtual influencer truly captures “authenticity” while real humans like us scream into the void. By 2025, your smart toaster will know your favourite colour, breakfast preference, and browsing history. Advertisers will target you based on “toaster data.”