News > AI a game-changer for OTT industry today: ZEE5’s Manish Kalra

AI a game-changer for OTT industry today: ZEE5’s Manish Kalra

ZEE5 continues to carve a niche in the highly competitive digital entertainment market. With a growing global presence, the platform has effectively harnessed cutting-edge technology to enhance user engagement and redefine content delivery. Kalra sheds light on how the platform is leveraging AI, machine learning, and cloud infrastructure to drive personalised experiences and meet the evolving demands of a diverse audience.