News > Amazon acquires social commerce startup Glow Road

Amazon acquires social commerce startup Glow Road

22/04/2022 10:06 PM | Click to read full article

In a first significant bet on social commerce, Amazon has acquired women focused social commerce startup Glow Road reportedly in an all-cash deal whose details have not been disclosed.  

The social commerce space has been one of the sought out sectors as Flipkart’s social commerce arm Shopsy and Meesho have been garnering market share. 

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