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Amazon rolls out passkey support for passwordless sign-ins

Amazon is rolling out passkey support on browsers and mobile shopping apps (iOS users), making it easier and safer for customers to access their accounts with passwordless sign-in. Customers can now set up passkeys in their Amazon settings, allowing them to use the same face, fingerprint, or PIN used to unlock their device. “This is about giving customers ease-of-use and security simultaneously in their Amazon experience,” said Amazon.