News > Another French Paradox: Will rising boycott calls affect 'Brand France'?

Another French Paradox: Will rising boycott calls affect 'Brand France'?

France has managed to find a special place in the luxury products market. Be it wine, handbags, perfumes or designer-wear, France is seen as the epitome of style and beauty.

Now, who consumes the premium products that sport the 'Made in France' label? Obviously, only the top 1% of the world population can afford to buy these products. If you do a deeper dive, a significant number of them come from the Middle East and China.