News > Anushka Sharma, Virat Kohli invest in plant-based meat products firm

Anushka Sharma, Virat Kohli invest in plant-based meat products firm

Bollywood actor Anushka Sharma and ace cricketer Virat Kohli have invested in, and will endorse, plant-based meat brand Blue Tribe, adding to a growing number of celebrities investing in alternate businesses.

Blue Tribe was founded by Sandeep Singh and Nikki Arora Singh to offer alternatives for meat-based products for the Indian market. Its products are made with pea, soybean, lentils, grains, and other protein-dense ingredients.