News > Apple showcases iPhone 15’s durability in an auto rickshaw in India
Apple showcases iPhone 15’s durability in an auto rickshaw in India
23/04/2024 10:12 AM | Click to read full article
Apple has released a new campaign in India that puts iPhone 15 through a durability test — tossing, turning, and tumbling around at the back of an auto-rickshaw — to demonstrate its tough build quality. Launching amid IPL season, the film “Relax, it’s iPhone” reminds fans that they can watch their favourite game without worrying about damaging their iPhones. The new campaign will air on broadcast and appear on digital pre-roll, TVO and social media.
