News > Audio streaming platforms bet on subscriptions model for growth

Audio streaming platforms bet on subscriptions model for growth

Music labels like Saregama, the biggest content supplier for audio OTTs, are helping these platforms pivot to a subscription after relying on the ad-supported model for years. As per a report, the OTT audio segment will grow to 15 million by 2026 if prices remain unchanged and the industry aligns on incentivising users to pay. Spotify MD-India said the platform has come up with convenient subscription plans catering to different target audiences.