News > Battle for UP: Ayodhya, Kashi, Mathura in BJP’s campaign

Battle for UP: Ayodhya, Kashi, Mathura in BJP’s campaign

How much importance the theme song will get in the saffron party's campaigning can be gauged from the fact that veteran BJP leaders have started spreading it on social media.The whole exercise is aimed at reaching out to the electorate and wooing them with the theme song.

Cabinet Minister Giriraj Singh, party's national spokesperson Sambit Patra, party IT cell chief Amit Malviya and other party MPs and leaders are tweeting the theme song.