News > BJP’s ‘India Shining’, Congress' ‘Chowkidar chor hai’ failed; what will work in 2024?
BJP’s ‘India Shining’, Congress' ‘Chowkidar chor hai’ failed; what will work in 2024?
02/04/2024 07:56 PM | Click to read full article
It is election season in 64 countries, such as India, the US, the UK and the European Union. Political parties and candidates have used negative campaigning since the 1828 US presidential race. Historians say the John Quincy Adams/Andrew Jackson contest was the nastiest. In 1964, Lyndon Johnson discredited his opponent, Barry Goldwater, using radio ads, including the “Daisy ad.” In 2024, too, the negative ads continue.
