News > BrandSutra: Surge of the ‘creator economy’

BrandSutra: Surge of the ‘creator economy’

The Free Press Journal | 06/02/2021 08:22 AM | Click to read full article

Content curation is now done by the public, which automatically flocks to more powerful content. This has created a new class — the creators. A creator isn't someone who just creates. A creator is someone who scales without waiting for permission from anyone. Artistes, YouTubers, TikTokers, Instagrammers, influencers, podcasters, writers, course creators, streamers, performers leveraging code and media — these are the new creator economy builders.

More than 50 million people around the world consider themselves creators today.