News > Can endorsers of health and wellness brands be made accountable?

Can endorsers of health and wellness brands be made accountable?

Celebrity branding is a common and probably the most popular way of attracting consumers’ attention. But there are an equal number of instances where the claims being made for the product have been misleading. Aware of this challenge, recent guidelines brought out by the Ministry of Consumer Affairs, Food and Public Distribution, state that these people have to present their specific certificates while endorsing any brand or product on public platforms.