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Can Gen AI lift the retail sector's profitability?

According to a survey, over 70% of Indian retailers are planning to adopt GenAI over the next 12 months, to improve customer experience and lower their costs. But can 2024 be the year when GenAI takes a giant leap ahead? Can Gen AI give the profitability push to companies? To decode this, Sumita Kareer caught up with Angshuman Bhattacharya, National Leader of the consumer product and retail sector at EY India.