News > Companies shouldn’t do their dirty ‘woke washing’ in public

Companies shouldn’t do their dirty ‘woke washing’ in public

The terms “woke capitalism” and “woke washing” are used to describe inauthentic claims about corporate campaigns on political and social issues including climate action, gender equality, LGBTQ+ rights and racism. The position companies took on Australia Day in offering staff the option to work this week ignited debate about whether their public stand on reconciliation with First Nations people should be cynically dismissed as “woke washing”.