News > Ecommerce will no longer be catalogue-led in the next decade: Bessemer

Ecommerce will no longer be catalogue-led in the next decade: Bessemer

Online shopping has changed course over the years. In the next 10 years, eCommerce will no longer be catalogue-led, Anant Vidur Puri, partner at Bessemer Venture Partners, told YourStory. "Gone are the days when customers like you and I would sit through a catalogue of products with colourful photographs. Visual appeal will dominate the online shopping experience and we are already seeing signs of the transition," Anant said.