News > Elon Musk to roll out new subscription for ad-free Twitter

Elon Musk to roll out new subscription for ad-free Twitter

Elon Musk, the new owner of Twitter, announced in a series of tweets on Saturday that the microblogging site would show less advertising to users, including an ad-free tier. This is different from Twitter's normal advertising strategy, as the social media giant has always used targeted advertising to generate revenue. This announcement comes as the company faces major economic uncertainty since Elon Musk took over the company last year.