News > Facebook attacks Apple’s iOS changes in full-page newspaper ads

Facebook attacks Apple’s iOS changes in full-page newspaper ads

Facebook Inc. attacked Apple Inc. in a series of full-page newspaper ads Wednesday, claiming the iPhone maker’s anticipated mobile software changes around data gathering and targeted advertising are bad for small businesses.

They home in on upcoming changes to Apple’s iOS 14 operating system that will curb the ability of companies like Facebook to gather data about mobile users and ply them with advertising. Apple has pushed back, accusing Facebook in November of showing a “disregard for user privacy.”